Over the past few months I’ve started contributing to The Guardian, Social Media Examiner, and the blogs of some pretty cool tools like Jimdo & Comm100. While I like to think I have pretty good grasp on pitching topics and writing timely/quality content, I’ve improved my topic pitch process with an – albeit – standard format The Guardian requires. In addition to the topic synopsis they ask for a brief description of why it fits with their readers.
Oddly enough this is easy to overlook when pitching topics. You look at their most popular content and run google searches/BuzzSumo for similar content, morphing ideas until you have something that falls into the same category. However, I rarely found myself actually thinking from the perspective of the reader. By doing this before I flesh out an article I’m forcing myself to write better, targeted, relevant content.
I hope any of you that contribute to other sites keep this mind when writing. It will definitely help your differentiate yourself as a writer that people want to read vs. “just another notch on the belt writer.”