Why do you click on stuff?

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This topic contains 2 replies, has 2 voices, and was last updated by Gloria Moore Gloria Moore 3 years ago.

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  • #1275
    Gloria Moore
    Gloria Moore
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    I’m still new to SEO but I always like the psychological part about it – “why do we click?”

    For me it’s usually the text of the link. Really weird headlines or ones that play on my emotions like:

    “Father of 4 murdered, children part of elaborate scheme…”

    No one really talks about this but death always always always makes me click through. I immediately feel bad and feel like reading the article because I think a part of me wants to learn it’s not tragic, like there’s some evil thing they did. But it’s always tragic and I always regret it.

  • #1349

    Roger Harris
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    headlines, slogans, the people who share it, etc.

    seems like it’s getting congested to the point where searcher intent is more valuable – well, searcher intent should always be a top level priority, definitely more important than click-baiting.

    • #1370
      Gloria Moore
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      @rogharris – well, that’s true – but what about when there is no searcher intent? Like if I’m on Facebook I’m just surfing for entertainment, not for any real reason.

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