I’m still new to SEO but I always like the psychological part about it – “why do we click?”
For me it’s usually the text of the link. Really weird headlines or ones that play on my emotions like:
“Father of 4 murdered, children part of elaborate scheme…”
No one really talks about this but death always always always makes me click through. I immediately feel bad and feel like reading the article because I think a part of me wants to learn it’s not tragic, like there’s some evil thing they did. But it’s always tragic and I always regret it.