They Very Basics of SEO

This topic contains 3 replies, has 4 voices, and was last updated by  Naveen Kumar 1 month, 1 week ago.

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  • #1910
    xSEOxNinja
    xSEOxNinja
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    Search engine optimization is a bit like posting billboards on the highway to let people know where your business is. You have to advertise where you are located in order to draw people in. And the same is true on the web.

    SEO is essentially another form of erecting billboards. It alerts the search engines to your presence and helps people who are interested in your product find your website. Like erecting and planning a billboard, it can take considerable work and precision. And it’s incredibly important to stay abreast of current SEO best practices, to make sure you are getting everything you can out of your efforts.

    Want to learn more about SEO? I put together 3 short posts that should help any greenhorn get started and grasping the very basic concepts of SEO:

    How sites and pages rank in search engines
    The importance of links and how to build links to your site
    The importance of keywords & How to do keyword research

    And if you have any questions please feel welcome to post / msg me!

  • #2369

    Taniya Watson
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    SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not. If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.
    Here are top 5 KEY benefits of SEO for small businesses:
    1. User-Friendly Websites
    SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
    Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.
    On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high quality information to their users.
    2. Bring in MORE Customers
    Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.
    SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
    If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
    3. Better Conversion Rates
    SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
    4. Build Brand Awareness
    One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
    That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
    5. Bypass Competition
    Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Which company will likely grow faster and become more successful? Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.

  • #2409

    Anand Saama
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    SEO is a process to rank your keyword and website for inccreasing traffic and business on online platform

    Basic SEO is
    1. build user friendly website with title, description, URL with keywords, meta souurce
    2. keeyword research with competitor analysis
    3. secure your site HTTPS
    4. site map
    5. interliinking
    6. quality content with no keyword stuffing
    7. page loading speed
    8. to promotee submit your sites like blog, article, guest post, forums. social media, bookmarkings, pdf, ppt, commenting blog

  • #2433

    Naveen Kumar
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    SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

    What goes into SEO?
    To understand the true meaning of SEO, let’s break that definition down and look at the parts:

    Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
    Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
    Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

    How SEO works
    You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

    That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

    Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

    The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

    Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.

    Learning SEO
    This section of our site is here to help you learn anything you want about SEO. If you’re completely new to the topic, start at the very beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

    Here’s a general overview:

    Building an SEO-friendly site
    Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

    These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

    Content and related markup
    A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

    On-site topics
    You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.

    Link-related topics
    Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.

    Other optimization
    Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

    The evolution of SEO
    Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn’t feel quite right, check in with the specific topic page.

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