They Very Basics of SEO

This topic contains 2 replies, has 3 voices, and was last updated by  Anand Saama 6 days, 10 hours ago.

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  • #1910
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    Search engine optimization is a bit like posting billboards on the highway to let people know where your business is. You have to advertise where you are located in order to draw people in. And the same is true on the web.

    SEO is essentially another form of erecting billboards. It alerts the search engines to your presence and helps people who are interested in your product find your website. Like erecting and planning a billboard, it can take considerable work and precision. And it’s incredibly important to stay abreast of current SEO best practices, to make sure you are getting everything you can out of your efforts.

    Want to learn more about SEO? I put together 3 short posts that should help any greenhorn get started and grasping the very basic concepts of SEO:

    How sites and pages rank in search engines
    The importance of links and how to build links to your site
    The importance of keywords & How to do keyword research

    And if you have any questions please feel welcome to post / msg me!

  • #2369

    Taniya Watson
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    SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not. If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.
    Here are top 5 KEY benefits of SEO for small businesses:
    1. User-Friendly Websites
    SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
    Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.
    On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high quality information to their users.
    2. Bring in MORE Customers
    Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.
    SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
    If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
    3. Better Conversion Rates
    SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
    4. Build Brand Awareness
    One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
    That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
    5. Bypass Competition
    Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Which company will likely grow faster and become more successful? Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.

  • #2409

    Anand Saama
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    SEO is a process to rank your keyword and website for inccreasing traffic and business on online platform

    Basic SEO is
    1. build user friendly website with title, description, URL with keywords, meta souurce
    2. keeyword research with competitor analysis
    3. secure your site HTTPS
    4. site map
    5. interliinking
    6. quality content with no keyword stuffing
    7. page loading speed
    8. to promotee submit your sites like blog, article, guest post, forums. social media, bookmarkings, pdf, ppt, commenting blog

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