April 3, 2014 at 6:53 pm #1203
- Topics: 51
- Total posts: 83
Why does reddit intimidate so many marketers? It still baffles me.
If you know how any forum works – the social norms and rules/guidelines for content, there’s no difference when considering a subreddit.
– They’re topical
– They have active users
– Users have expressed explicit interest in a specific topic
Let’s keep things simple – this is all you need to know.
Pick a subreddit that your website/client aligns with. Sort the content by “top” and “all time” – this shows you the best performing submissions (links and discussions). The results might show:
– Funny memes perform best
– Discussions and stories perform best
– Links to breaking news perform best
What’s your job?
Replicate the best performing content in a unique way – a way that adds fresh value to the subreddit. Don’t sell anything. The goal is traffic generation, not selling a product. If you try to sell, you lose. Only in rare scenarios, like the Bridgford Jerky event or when a glass blower shares his dying business, is it acceptable to submit a promotional product post – there has to be a pre-existing demand for it so it’s apparent that you are offering a solution/helping someone, as opposed to blatant marketing.
Anyway, back to replication. It’s like 1/2 replicating, 1/2 creative twist. Do this a few times over a week and you’ll get a nice little traffic boost, some new subscribers, and more leads.
Alternatively, for more extensive campaigns, you can create self-serve ads to generate leads. I wrote a lengthy piece about this on Social Media Examiner (link here).
Questions? Fire away!
You must be logged in to reply to this topic.