Micro Content Is on the Rise

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    Jesse Aaron
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    Thanks to platforms like Vine, Instagram and many others, micro content has been on the rise for a while. Micro content is any type of material or media that is extremely brief. For instance, Vine allows users to upload six-second videos. Therefore, success in this niche requires delivering short, effective content in bursts.

    The great thing about micro content is that in a way, it also helps you hone your marketing skills. Since you have to adapt your existing content or create new stuff to fit the “micro” limitations, it’s definitely helpful for the future. Try cramming your entire brand message or advertisement into a six second video. It seems tough, but plenty of marketers, brands and users have been doing it for years.

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