Has your awesome team done something amazing, such as a community clean-up? Then highlight it! You can take pics, post them on your site or on social media pages, and watch as the links build. Remember to tag people and encourage them to pass around the images and stories. If you’ve done something that’s honestly newsworthy, feel free to contact your local paper and pitch it to reporters. Feel-good stories are worth their weight in platinum because you can link to them without fear of penalties.