We all know that you’re probably not the only person who is seen as a leader in your marketplace, but that’s perfectly okay. You just have to work your way up to the perception of becoming an expert. One of the fastest ways to do that is through LinkedIn’s new publishing tools. You’ll get instant promotion of your content, and potentially build links. Just make sure you don’t just publish, but also communicate with other publishers. Over time, bonds will be built and relationships formed. Don’t worry if everyone who reads your posts doesn’t love them; a little controversy can be a positive thing and help boost your loyal followers.