Before you begin collecting all kinds of data about your customers, market or popular trends, take a look at your competition. Identify what strategies they are using and which ones have worked out well – especially if your competitors deliver similar content. Believe it or not, you can learn a lot from watching how others have succeeded, or failed. Pay close attention to what kind of content has the highest engagement ratings. That includes social shares, comments, buzz and even views.
The insights you gain aren’t the only reason to watch your competition, however. You need to stay informed so you can adjust your own strategies accordingly. For instance, if rival brands are stealing your audience because they continue to offer remarkably competitive promotions and sales – this is definitely something you’ll want to know. Content delivery isn’t just about the content itself, it’s also about how you present it and what you’re doing with it. If your competition is offering consumers more promotional content or useful guides and FAQs, you’re going to have a hell of a time taking them on if you can’t come up with something just as viable.