Intro to Black Hat SEO

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    xSEOxNinja
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    *This post will be regularly updated*

    Black Hat SEO describes a form of “gaming” search engines that is illegal in the eyes of Google, and sometimes against the law.

    Most publicized black hat tactics are actually very minuscule, toned down forms of what black hat really is.

    These tactics are super aggressive and involve methods such as:
    – automating spammy content and comments
    – doorway pages to fool search engine spiders
    – 301/redirects to pass pagerank
    – cloaking
    – spamming competitors
    – hidden text/links/keyword stuffing
    – SQL injections/hacking sites to upload spammy SEO pages
    – botting traffic
    – offering DLC (downloadable content) with trojans
    – mass-spinning articles
    – massive link farms/schemes/networks (see PBNs)
    – stuffing rich snippet
    – aggregation scripts and scrapers for content

    What is the general goal of a black hat SEO?
    To quickly create a site, quickly boost it’s rankings, and earn as much affiliate/ad/CPAs as possible before getting burned to the ground by Google. Rinse and repeat.

    Temporal existence is the foundation of any black hat operation. Longevity is for white hats.

    Motives

    As spammy and harmful as some black hat SEO can be, there is a counter to the injustice that seems secondary in their nature. Sites like BuzzFeed are just as spammy as black hat sites. Whether you work for BuzzFeed or a self-employed black hat, it’s still a job. Many black hats build their own link farms and brand services as some type of fancy “pay for link” service. It can be a lucrative business so there are many motives for getting into black hat seo.

    Pitfalls

    These are pretty obvious; getting reported, de-indexed, and fined – in the case of injections/trojans or more intrusive hacks.

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