Impress authority journalists with topic relevancy

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    Jesse Aaron
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    Find the archives of your pitch target; usually you can just click on an author’s name and it directs to a stream of their most recent articles. If you can’t find an archive for some reason, just use this Google search query:

    insite:”site target” “author name”

    Find their 3 most recent posts.

    – Skim though each post and write a 1 sentence summary for each.
    – Using these summaries, search in Google News for the most recent updates on these topics.
    – Craft 2-3 pitches based on your findings and write 1 sentence for each pitch about why this topic is important/why their readers will enjoy it.

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