April 11, 2020 at 8:37 am #15565
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Marketers spend a lot of time collecting emails and turning leads into loyal customers. Sometimes it happens that list collected for a certain product and now it’s untouched for a long period of time.
To engage with the old email list there are a few steps that need to be done.
1. Clean up your email list before sending email
It’s mandatory to check you’re database before your hit the send button because per the study one-year-old email list contains about 23% of the dead emails that can hurt your deliverability and engagement rates.
2. Designing a greeting Email
The best way to start again is to let the people know that they sign-up for the email and study your results on how many of your subscribers still interested.
-> The Next step will be cutting off the subscribers who are not interested in your service.
After doing that you need to keep in mind that now that you have successfully re-engaged with your subscribers, be regular on the emails and use auto responders and CRM tools to keep in touch with them.
Here are good articles of Re-engagements
September 17, 2020 at 6:09 am #26182
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Thanks for this informative post this is really helpful, I am suffering from this situation a long time now I am glad to know about this.
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