How to Re-engage with old email list or after long period of time

Social Media Marketing Guides, Trends, & Forums Forums Content Marketing How to Re-engage with old email list or after long period of time

This topic contains 1 reply, has 2 voices, and was last updated by  Brack Nelson 1 day, 15 hours ago.

  • Author
    Posts
  • #15565

    Alex G
    Participant
    • Topics: 1
    • Total posts: 2
    Registered Member

    Marketers spend a lot of time collecting emails and turning leads into loyal customers. Sometimes it happens that list collected for a certain product and now it’s untouched for a long period of time.

    To engage with the old email list there are a few steps that need to be done.

    1. Clean up your email list before sending email

    It’s mandatory to check you’re database before your hit the send button because per the study one-year-old email list contains about 23% of the dead emails that can hurt your deliverability and engagement rates.

    2. Designing a greeting Email

    The best way to start again is to let the people know that they sign-up for the email and study your results on how many of your subscribers still interested.

    -> The Next step will be cutting off the subscribers who are not interested in your service.
    After doing that you need to keep in mind that now that you have successfully re-engaged with your subscribers, be regular on the emails and use auto responders and CRM tools to keep in touch with them.

    Here are good articles of Re-engagements

    -> https://marketingland.com/7-steps-re-engage-email-subscribers-189228
    -> https://listcleaningadvice.com/blog/how-to-re-engage-with-an-old-email-list
    -> https://www.campaignmonitor.com/blog/email-marketing/2019/03/how-and-why-to-re-engage-an-old-email-list-examples-included/

  • #26182

    Brack Nelson
    Participant
    • Topics: 1
    • Total posts: 9
    Registered Member5 Forum Topic Comments

    Hello,
    Thanks for this informative post this is really helpful, I am suffering from this situation a long time now I am glad to know about this.

You must be logged in to reply to this topic.