One of the age-old content marketing moves is to host a webinar. The best way to approach it is to invite industry experts, clients and even potential customers that can offer useful advice. This strategy works great if you’re in a content niche that specializes in helping others. That said, you can modify the strategy to fit whatever needs you may have.
For example, a game development company could host a behind-the-scenes webinar that gives future customers and fans a glimpse at the creation process. They could do things like explain important development processes, field questions or present early, playable game demos.
It’s important to note that you may not see much activity when the webinar is live or while you’re recording. That doesn’t mean engagement ratings won’t increase when you share the feed to social networks and various content delivery platforms.