H2 Tactics for Adwords Groups

Social Media Marketing Guides, Trends, & Forums Forums SEO / SEM Onsite SEO H2 Tactics for Adwords Groups

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    Here’s a solid SEO strategy for writing articles/pages that target adgroups in adwords. An adgroup is a bundle of keywords and phrases related to your primary term.

    – Sort your adgroup by most AMS (average monthly searches)
    – Create H2s using those keywords/phrases for the top AMS spots
    – For each H2 section, make sure you include those same words/phrases at least 3 times.
    – The title, page URL, and meta should all be optimized for your primary keyword/phrase.

    This allows you to rank for more than 1 term with the same article/page.

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