Here’s a solid SEO strategy for writing articles/pages that target adgroups in adwords. An adgroup is a bundle of keywords and phrases related to your primary term.
– Sort your adgroup by most AMS (average monthly searches)
– Create H2s using those keywords/phrases for the top AMS spots
– For each H2 section, make sure you include those same words/phrases at least 3 times.
– The title, page URL, and meta should all be optimized for your primary keyword/phrase.
This allows you to rank for more than 1 term with the same article/page.