April 18, 2014 at 2:14 pm #1324
- Topics: 51
- Total posts: 83
This is a tactic that most SMMs are 100% unaware of.
Ironically, some of the largest content publishers use variations of this tactic. Think: BuzzFeed reaps in traffic from Facebook predominately. Same with Upworthy. They use seductive headlines and re-hash content that originated somewhere else.
Where did this content originate? Youtube, reddit, 4chan, blogs/stubmleupon.
When bigger publishers see hot/top/timely/relevant content on these platforms, they re-hash them into their own content because it’s already been proven that the public will soak it up. Upworthy is just a front – a publisher that acts as if they’re responsible for the videos they bring to “viralness” when all they do is reword headlines for already-popular videos. Slap on a “worthy” cause and they can fend of most trolls. Anyway…
Our goal is to be the originators. Actually creating content based on benchmarks – not re-hashing or re-hosting. If it gets upvoted we get a nice traffic boost over 24hrs.
– pick a subreddit
– sort through top / all time content
– brainstorm ideas based on these benchmarks
– create it and host it on your site
– blast it out to try and get an organic submission, otherwise submit it yourself
– pitch it again with it’s current success to those rehasher publishers, which can get more traffic/links/shares/leads/etc…
April 25, 2014 at 3:51 pm #1346
- Topics: 27
- Total posts: 44
Great share Jesse. This seems like a solid content strategy for white hat SEOs / content marketers.
The idea of proven validation prior to creation is really strong.
June 24, 2014 at 8:25 pm #1476
June 30, 2014 at 4:15 pm #1488
July 2, 2014 at 12:09 pm #1524
- Topics: 3
- Total posts: 8
The autos/cars subreddits are pretty great. The communities are small though, so like with most small communities on reddit you can’t really get away with promoting. For my eCom site I usually pitch it in private messages and publicly participate like most users; answer/ask questions, post pics, etc.
I may test CPA copy/images there as a less intrusive way of publicly mentioning my site – still hesitant though.
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