I’m starting a new role next month with the responsibility of developing a content strategy and content publishing process. I’ve worked on bits and parts of those projects with other stakeholders in the past but never full owned it myself.
To give me direction, does anyone have any solid content calendar templates or any kind of framework to help build a content strategy they’d recommend? The kind of content I’ll be managing is for fitness industry so lots of articles on working out tips, fitness trends, recipes etc. There is some existing content but probably not great. There is also an ecommerce component with a section of the site dedicated to products.