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Everything you do is related with your content, because if the content is not good no one is really gonna like it. But then comes how it competes with its competitors on google. For that you will have to plan best digital marketing strategies for your business and beat your competitors looking into what they are doing and how to rank higher than them. Being top ranker on google requires SEO planning and its performance. If you don’t know anything about it you can hire professionals, one of my favorites are Onters, they are very professional and i really had a very good experience with them because the results i got were very genuine and my ranking hiked. You can definitely give it a try.