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These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords.
Keyword research aims to study how to find out the specific keywords that the customers will type to reach a certain product or business. SEO professionals use keywords and phrases to optimize the content of the web to reach better ranking on the search engine, particularly Google.