Reply To: Never Underestimate a Great Testimonial

  • Topics: 27
  • Total posts: 44
Registered MemberCreate 3 New Forum Topics5 Forum Topic CommentsPower BadgeFriendship Badge

^ this so much.

“Testimonial-bait” is the term I think. I can’t find the exact study (I’ll keep looking) but it pretty much said that any potential buyer who read a testimonial they felt was genuine was 3x more likely to purchase the product – and sometimes it didn’t even matter if the product was directly benefiting them (such as a guy buying lipstick; he’s convinced that this lipstick will earn him transitive benefits after giving it to his wife/girlfriend/etc.)