Reply To: Never Underestimate a Great Testimonial

#1947
xSEOxNinja
xSEOxNinja
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^ this so much.

“Testimonial-bait” is the term I think. I can’t find the exact study (I’ll keep looking) but it pretty much said that any potential buyer who read a testimonial they felt was genuine was 3x more likely to purchase the product – and sometimes it didn’t even matter if the product was directly benefiting them (such as a guy buying lipstick; he’s convinced that this lipstick will earn him transitive benefits after giving it to his wife/girlfriend/etc.)