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Great information indeed, hosting contests and sending emails on holidays are excellent ideas and a good news letter is necessary to get customers attention.
I’d like to add few points
-> CRM (customer relationship management): Good CRM keeps customers interested in emails and helps to decide email sending frequency.
-> Occasional emails (welcome emails, birthday wishes, cart abandonment)
this is the part of the CRM
Many Email marketing software that offers emails automation tools and beautiful email marketing templates compatible with mobiles.