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At the very least, you should focus on traffic links. That means getting listed in relevant directories for the automotive category.
If you want to shoot for free links, try creating exclusive discounts for legit auto-news sites/communities. This is a solid way to get “free” links and more importantly, conversions.
I would say SMA is a smart move for your situation, but don’t shut down link building completely. There should be a balance. Also make sure your internal links are up to the 3-deep rule: every page should be at least 3 clicks away from any other page. We’re talking about this in another topic too.